Strategy
Increasing Global Presence
The Group intends to further expand into overseas markets, including both developed and emerging markets, through which it hopes to further access the growth potential of the global game outsourcing market, which increased from US$1.8 billion in 2018 to US$3.7 billion in 2023.
The Group expects to increase its presence in global markets through leveraging its existing relationships with global game developers and various stakeholders, such as the Acer's network, the Group's customers, and game publishing platforms with whom the Group has established relationships. In particular, the Group will increase its business development and marketing efforts in regions such as Europe and the United States, which present potential growth opportunities for the Group to enhance its market share either through new business relationships with potential customers or securing more projects from existing customers.
The Group also plans to establish overseas subsidiaries and offices in the relevant jurisdictions where the Group hopes to grow its presence, including in the UK, Europe and the US, as well as further within the Asia region, including in Malaysia, the Philippines and Indonesia. In particular, the Group intends to expand its existing UK business development operations to create a hub from which to build its marketing presence in Western Europe and in order to filter and assess strategic acquisition opportunities.
Pursuing Strategic Acquisitions, Joint Ventures, And Strategic Alliances To Expand Our Scale And Capacities
With over 20 years’ experience in the game services industry, the Group has established itself as a leading game art outsourcing and development company in Asia. The Group aims to become a global leader in game art outsourcing services by strengthening its production capabilities and diversifying its customer base. A significant part of this strategy, in the near to medium term, comprises intended strategic acquisitions that add capacity and provide increased market presence, in particular in regions and with clients with which the Group seeks to increase its exposure such as Western regions and Japan. The Group’s acquisition strategy will mainly target two key objectives:
- to target Asian peers to solidify its regional presence and increase capacity; and
- to expand its presence in Western markets by developing a UK hub for business development in respect of Western clients and acquire smaller studios founded by experienced professionals in Western Europe.
To achieve these objectives, the Group will prioritise identifying companies with a different client base, varying major portfolio categories, an earnings track record, higher gross margins, and diverse management language capabilities.
Exploring The Use Of AI And/or AI-related Companies Or Businesses To Improve And Expand Our Art Outsourcing Capabilities
The Group operates in industries that are characterised by rapid technological change, particularly in areas such as artificial intelligence (AI), automation, and digital content creation. The Group monitors the development of AI capabilities in the art outsourcing segment, research their potential applications, and explore the incorporation of AI-driven tools into the Group's existing processes that will complement and/or augment current efficiency and reduce operating costs.
